On this day 16 years ago, while people were not yet watching gaming content on YouTube, one of the most popular memes in the World of Warcraft - Leeroy Jenkins - was created. The story of him has several layers, but in order to fully understand it, we need to start from the very description of what actually happened in the "ballad" about Leeroy Jenkins.
In short, a group of players from the World of Warcraft guild Palf for Life began to agree on a strategy for one battle with the boss. The plan was for everyone to have a specific task of what to do. But while others agreed, a player named Leeroy Jenkins suicidally ignored all plans and ran into battle at the shout of his name. After his move, the other players hurried after him, but their whole plan failed and they died before they could manage.
A video of the event first appeared on a WoW forum called “A Rough Go”. Behind Leeroy Jenkins ’parade was player Ben Schulz, and the whole thing was filmed by Ben Vinson. The video quickly went viral and grew into part of the history of World of Warcraft. Blizzard later included Leeroy in the game as a character in the Warlords of Draenor expansion, and is also available as an achievement. In addition, his map is also located in Hearthstone.
Over time, suspicions and stories surfaced that Leeroy Jenkins had been rigged. The team denied or declined to comment for a long time, but then in late 2017 they revealed the full truth. The event was indeed directed and was just one in a series of videos by which the guild was trying to draw attention to itself. In the end, they succeeded, but not through honesty. The 2017 video, which was released to raise awareness of the importance of maintaining internet neutrality, clearly shows how the whole thing was rehearsed and repeated several times.