In an unexpected announcement, HP revealed that it had purchased HyperX from Kingston. Kingston will continue to run its memory business, but the HyperX brand of gaming peripherals is now getting a new owner.
HyperX will reportedly support "HP's strategy to drive growth in the company's systems business." HP is particularly interested in the peripherals market, where HyperX has several prominent products, including headphones, keyboards, and mice.
Speaking about the acquisition, HP CEO Enrique Lores said: "HyperX is a leader in peripherals, gamers around the world have confidence in this technology and we are thrilled to be adding their outstanding team to the HP family. We continue to enhance our leadership in personal systems by modernizing computing experiences and expanding into valuable environments. We see significant opportunities in a large and growing peripheral marketplace, and adding HyperX to our ecosystem will trigger new sources of innovation and growth for our business. "
Under the agreement, HP will pay $ 425 million to Kingston to purchase the HyperX brand and a portfolio of peripherals. The acquisition is expected to be completed before the second half of 2021.